The Super Bowl should dwarf both figures during the party-filled week of the NFL title game, and there are more than 1,600 private jet landings projected. Our stadium has to stay fresh and innovative.”Īccording to Applied Analysis, the economic impact of the F1 race is estimated to be nearly $1.3 billion, with organizers expecting about 105,000 attendees each day of the three-day event. “We also have new club suites that are much lower to the field. “We are also experimenting with new technology to change the fan experience, like getting people their food and beverage and back in their seats faster,” Douglass Morgan says. Raiders games have become known for their halftime shows with such artists as Ice Cube, The Killers, Nelly and John Fogerty. “When people come to a game, they want that overall experience that they can’t even really get at any other NFL stadium,” she says. Raiders president Sandra Douglass Morgan, a Vegas native, former chairwoman of the Nevada Gaming Control Board and a member of the Nevada Athletic Commission, says the fans arrive from feeder markets, driven by resort and travel packages and the spectacle they get from a Vegas game. The potential for match-fixing was taken so seriously that it took the city 16 years to woo a pro team, even after the State Gaming Commission lifted the ban on gambling on Nevada college sports in 2001. “It brought the spotlight to Las Vegas, and people realized that we had grown up as a city.”

“If Mark Davis hadn’t agreed to move the team to Las Vegas and invest in the stadium, we wouldn’t have Formula 1,” says Hill. Opened in 2020, Allegiant Stadium - which cost $1.9 billion to build, the second most expensive arena in the world - was one such risk that paid off, allowing Vegas to prove it can sell out 62,500-person events on a regular basis. “Now, what you don’t want to do is take on these risks and have a mediocre track record,” Hill says.

(This is also the first time Liberty Media, who owns Formula 1, has actually put on the race instead of hiring a promoter, and built a permanent Paddock Building, which will serve as its headquarters.) “Vegas is a place that has always been attractive to those who want to take risks,” he says, referring to decisions like closing down the Strip for three nights for the Grand Prix. Once a sports desert, Vegas has rebranded itself as a global sports capital, and the person who may be most responsible is Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority. 2024 Super Bowl Commercials Sell Out for CBS

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